PayU Releases SDKs for Frictionless Digital Payments

The leading provider of online payment solutions in India, PayU, has recently released three mobile app Software Development Kits (SDKs). They are intended to simplify, streamline, and enhance the payment experience of people and vendors from all over India.

New Batch of SDKs

The Software Development Kits are designed to meet the growing demand for seamless and efficient payment experiences on mobile devices, resulting in a significant increase in transaction success rates of up to 5-6%.

This initiative comes at a time when India’s digital payment market is rapidly expanding, fueled by one of the highest smartphone penetration rates in the world. As digital payments continue to gain popularity, the need for frictionless and secure payment solutions becomes increasingly important.

The SDKs include:

1. Native Payment Experience on 3DS 2.0: PayU’s industry-first Native OTP experience for card transactions ensures seamless and certified solutions covering all issuers and cards, complying with global security standards.
2. UPI BOLT: A collaborative solution between PayU and Axis Bank revolutionizes UPI payments, integrating a simplified UPI BOLT SDK into merchant systems to streamline accounts and balances, eliminating redirection and enhancing customer experience.
3. One-Click Net Banking: Through collaboration with MinkasuPay, PayU introduces a biometric-based net banking solution, compressing a typically complex 30-step process into a single-click experience, enhancing transaction success rates across supported banks.

PayU’s innovative SDKs aim to transform the payment landscape by simplifying the checkout process and improving transaction success rates across various payment methods.

India’s Growing Need for Fast, Safe Payments

PayU’s innovative SDKs aim to transform the payment landscape by simplifying the checkout process and improving transaction success rates across various payment methods. Speaking of India’s high demand and lack of supply, PayU’s CPO Manas Mishra had this to say:

“In a country where over 72% of transactions are projected to be digital by 2025, it’s crucial for businesses to adapt to the changing payment landscape. Our cutting-edge SDKs are designed to capture this immense potential by solutions for three of the most popular payment methods – Cards, UPI & Net Banking. With these innovations and strong ecosystem partners like NPCI & Axis Bank, we’re paving the way for businesses to seize the opportunity presented by India’s booming digital economy.”